AdvaCare Pharma

Marketing & Product Development Intern

Below is a look into my experience as a Marketing and Product Development intern.

REPOSITIONING A SUPPLEMENT FOR THE U.S. MARKET

While working with AdvaCare Pharma, I focused on how supplement products are perceived in the U.S. market. Rather than treating branding as visual design, I approached it with function, credibility, and lifestyle.

Through market research and product iteration, I explored how small decisions, like color, naming, and packaging shape consumer assumptions before they ever read the label. Through my work, we designed and created a product fit for the U.S. market.

KEY TAKEAWAY

Color acts as immediate product categorization (purple = immunity, yellow = vitamin C, blue = hydration/recovery)
In the U.S., products like hangover supplements aren’t bought because they’re “clinical,” they’re bought because the branding fits a lifestyle
Trust is built visually before ingredients are evaluated Small branding decisions can determine whether a product feels premium, medicinal, or ineffective

MARKET RESEARCH

WHO IS ADVACARE?

AdvaCare Pharma is a global healthcare company that develops pharmaceuticals, supplements, medical devices, and veterinary products, with over 4,000 products distributed in 65+ countries. What stood out to me is how they operate at such a large scale while still adjusting their products to fit different markets.

Instead of taking a one size fits all approach, they focus on making products accessible and relevant to the people actually using them, whether that is in the U.S. or emerging markets. Being around that process showed me how much strategy goes into not just creating a product, but making sure it actually works in different parts of the world.

WHAT ACTUALLY MATTERS

While working, I started to notice how much consumer perception actually drives everything. It’s not just about having a good product, it’s about how it’s positioned, how it looks, and what it signals to the customer. I saw how small decisions, like naming, color, or messaging, can completely change whether someone trusts a product or ignores it. That shifted my perspective. Whether it’s a product or a building, success comes down to understanding the market and designing something people genuinely connect with and believe in.